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# product-research
12
MessagesCanvasFiles
Today
Anna Kovač

@Wirey how did the signup interviews go?

WireyAPP

Finished 8 interviews. 5 of 8 people dropped off at signup because they couldn’t find the price before entering a card.

Signup interviews: summaryNotion · 3 findings · 12 quotes
👀 3🙌 2
Anna Kovač

That matches the funnel. Can you take a pass at the fix?

WireyAPP

On it. Pricing now sits on step 1, and step 2 asks for 2 fields instead of 5.

GitHub · acme/web
#142 Show pricing on signup
+12−3◌ checks running✓ 4 checks passed
Approve & mergeView diffKeep mine
🚀 4
Wirey is typing…
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Message #product-research
Aa
Research / Signup interviews
Edited just nowShare
Signup interviews: summary
Created byWirey
Participants8 users · voice + chat
StatusReady for review

Key findings

  1. Price is hidden until checkout5 of 8
  2. Step 2 asks for too much3 of 8
  3. Free plan limits are unclear2 of 8
💬
“I stopped at signup. I had no idea what it would cost me.”
Léa, founder · interview #3
🔒 github.com/acme/web/pull/142
acme / webPrivate
CodeIssues 12Pull requests 3Actions
Show pricing on signup #142
Openwirey wants to merge 1 commit into main from wirey/pricing-signup
Conversation 2Commits 1Checks 4Files changed 3+12−3
Some checks haven’t completed yet1 in progress, 3 successful checks
All checks have passed4 successful checks · Preview ready on Vercel
No conflicts with base branchMerging can be performed automatically.
Merge pull requestMerge pull requestWaiting for your approval
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Marco Ruiz

Mobile checkout conversion dropped 9% since Monday. Wirey any idea why?

Wirey

Watched 214 session replays and called 6 customers. Since the coupon field shipped, the Pay button sits below the fold on 74% of phones.

Checkout drop-off · mobile
Pay button below the fold74% of phones
Users who scrolled to find Pay4 of 6 calls
Open in FigmaRun more interviews
Priya Shah

Makes sense. Fold the optional fields and ship it?

Wirey

Done. PR #318 is ready for review, preview at checkout-318.acme.app

👍 2
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Start a post
 
Acme / Checkout · Mobile
Share
Layers

Checkout · After

Pay button

Have a code?

Checkout · Before

Coupon code

Gift card

VAT number

Checkout · Before
Checkout✕
Pro plan · yearlyBilled annually
€190
Extra seat ×2Monthly
€24
Subtotal€214
Coupon code
Gift card
VAT number (optional)
Total€214
fold · 74% of phones
Pay €214
Checkout · After (Wirey)
Checkout✕
Pro plan · yearlyBilled annually
€190
Extra seat ×2Monthly
€24
Subtotal€214
Total€214
Pay · 146 × 32
Pay €214
Have a code?
WireyPay was below the fold on 74% of phones. Folded the 3 optional fields into “Have a code?”
Reply · 2 min ago
🔒 github.com/acme/web/pull/318
acme / webPrivate
CodeIssues 12Pull requests 3Actions
Fold optional fields on mobile checkout #318
Openwirey wants to merge 1 commit into main from wirey/checkout-fold
Conversation 2Commits 1Checks 4Files changed 2+18−41
Some checks haven’t completed yet1 in progress, 3 successful checks
All checks have passed4 successful checks · Preview ready on Vercel
No conflicts with base branchMerging can be performed automatically.
Merge pull requestMerge pull requestWaiting for your approval
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# customer-feedback
12
MessagesCanvasFiles
Today
IntercomAPP

New conversation from Priya Shah (Acme)

“How do I invite my team? I’ve looked everywhere.”

IntercomAPP

New conversation from Tom Becker (Northwind)

“Is there no way to add teammates to a workspace?”

WireyAPP

That’s the 14th conversation about inviting teammates this month. The only entry point is Settings → Members, 3 clicks deep. I tagged them all and filed an issue.

Linear · Design
DES-212 Invite flow is hidden behind Settings
High· Todo· 14 linked conversations
💯 3👀 1
Anna Kovač

@Wirey can you draft the fix?

WireyAPP

Draft ready: “Invite teammates” moves into the sidebar and becomes step 3 of onboarding. Open a PR?

Open PRShow draftKeep mine
Wirey is typing…
Wirey is typing…
BIS
Message #customer-feedback
Aa
InboxTagged by Wirey · invite-flow · 14Newest ⌄
Priya Shah · Acme

How do I invite my team? I’ve looked everywhere.

Tom Becker · Northwind

Is there no way to add teammates to a workspace?

J
Jonas Weber · Kite

Can my designer get access to the project?

Marco Ruiz · Brightline

Where do I buy more seats for my team?

S
Sara Lind · Fika

Invite link isn’t anywhere in onboarding.

Acme›Design›DES-212
Invite flow is hidden behind Settings

14 customers this month couldn’t find how to add teammates. The only entry point is Settings → Members, three clicks deep, and it never shows up during onboarding.

Proposal: add “Invite teammates” to the sidebar and as step 3 of the onboarding checklist.

Linked conversations · 14
Priya Shah“How do I invite my team?”2h
Tom Becker“Is there no way to add teammates?”3h
Marco Ruiz“Where are user seats?”1d
Wirey created the issue from 14 Intercom conversations · just now
Status
Todo
In Progress
Priority
High
Assignee
Wirey
Labels
UXOnboarding
Project
◇ Activation Q4
Cycle
Cycle 18
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# product-research
12
MessagesCanvasFiles
Today
WireyAPP
📈 Signup fix · 2 weeks after PR #142
Signup completion41% → 52%
Time to sign up3m 10s → 1m 40s
Pricing tickets−63%
Users interviewed8 → follow-up with 6
PostHog
Signup completion · last 30 daysPostHog insight
🎉 6🔥 3
Tom Becker

This is huge. What’s next?

WireyAPP

3 of 8 still find step 2 long. I booked round 2 with 6 users on Thursday and will post the summary here.

Anna Kovač

Perfect. Keep billing pages on Suggest mode, ask me before touching them.

WireyAPP

Got it. Billing stays on Suggest, everything else on Draft.

👍 2
Wirey is typing…
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Message #product-research
Aa
PostHogProduct analytics›Signup completionLast 30 days ⌄
52.3%▲ 11.2 ppsignup started → account created
60%50%40%30%Sep 20Sep 27Oct 4Oct 11Oct 17 PR #142 merged

Signup interviews · round 2

Thursday, October 22 · 2:00 – 5:00pm
Join with Google Meet
6 guests · 6 yes
Wirey runs 6 × 25 min interviews on the new signup and posts the summary in #product-research.
Works where your team worksSlackMicrosoft TeamsFigmaGitHubLinearNotionIntercomPostHogPostHog

Wirey is the AI
product teammate that
interviews your users.

It lives in your Slack or Teams, talks to your users, finds what blocks them and opens a pull request with the redesign. You approve every change.

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A teammate that never stops listening

On Monday Wirey starts listening. By Friday your signup converts better. Interviews, insights and fixes land in one place, and nothing ships without your yes.

Wirey wants to ship a change

Show the per-team price on plan cards #151

3 files+24−6From 9 interviews and PostHog

  1. Wrote the change in 3 files
    • components/PlanCard.tsx+14−4
    • lib/pricing.ts+8−2
    • PlanCard.test.tsx+2
  2. Opened pull request #151
  3. 4 checks passed
  4. Merged into mainMerged
Waiting for Anna

Nothing ships until someone on your team says yes.

app.wirey.online/acme/signup
Signup flowMon, Oct 13
Wirey is listening
Step 2 completion58%since Monday
PostHog
MonTueWedThuFri
    Mon 09:00
    MonTueWedThuFri
    Works with your stack

    What makes Wirey a teammate

    Not a chatbot you prompt. A designer that does the legwork and keeps you in the loop.

    “I didn't know what it would cost.”
    Anna in #design: “Can we drop step 2?”
    PostHogSignup drop-off 42%
    LiveUsers · team · data

    Listens to everyone

    Interviews your users, follows the team in Slack and reads your PostHog data, so nothing gets lost.

    PostHog

    Works across your tools

    Lives in Slack or Teams, reads Figma, writes code in GitHub, files issues in Linear.

    Kept yoursDark hero on pricing
    DraftedOnboarding, 3 steps
    ShippedPrice card above signup
    Pro€12/mo
    Your tastelearned
    Aar 12
    Taste match92%
    Wirey

    Learns your taste

    Every approve and every “Keep mine” teaches Wirey how your team designs.

    Interviews that run themselves

    Wirey invites people, runs voice or chat sessions and digs deeper with follow-ups while you get on with your day.

    • Invite link, in-app prompt or CRM
    • Voice or chat, recorded with consent
    • Live transcript you can jump into
    app.wirey.online/interviews/signup
    Max B.Voice · English · consent recorded
    ● Live 02:31

    WireyWhat made you stop on the signup page?

    MaxHonestly I didn't know what it would cost before giving my card.

    WireyWhere did you expect to see the price?

    Pricing · 5/8Form length · 3/8

    Finds the why, with receipts

    Every pattern links back to the exact quotes behind it. No 40-page reports nobody reads.

    • Patterns ranked by how many users hit them
    • Each claim linked to a quote and timestamp
    • Synced to Notion or Linear
    notion.so/acme/signup-research

    Research / Signup interviews

    Signup: 3 patterns

    Wirey8 interviews47 notesReady for review
    1Price is hidden until checkout5 of 8
    “No idea what it costs.”
    2Step 2 asks for too much3 of 8
    “Why do you need my company size?”
    3Free plan limits are unclear2 of 8
    “Is the free plan actually free?”

    Keeps a map of your whole project

    Everything Wirey hears from users, the team and your analytics lands in one living map. Ask why something was decided and it shows you the source.

    • Users, team threads and PostHog in one place
    • Every decision keeps its reason and source
    • Ask “why did we…?” and get a straight answer
    Price hidden · 5/8Free plan unclearStep 2 too long · 3/8UsersKeep step 3 · AnnaShip by Nov 1 · MaxTeam42% drop at step 2Pricing views +31%PostHogPricingSignupCheckoutScreensShow price on signup ✓Company size optionalDecisionsNew: “Need an invoice PDF”WireySignup flow34 sources · livePrice hidden · 5/8UsersKeep step 3 · AnnaTeam42% drop at step 2PostHogCheckoutScreensShow price on signup ✓DecisionsSignup flow34 sources · live
    −100%+

    Predicts first, then checks

    No users yet? Wirey simulates your audience, then checks the prediction against real interviews and PostHog data.

    • 200 synthetic personas per study
    • Clearly labelled Predicted vs Real
    • Model recalibrates after every round
    app.wirey.online/simulate/signup
    Drop-off by step
    200 synthetic personas vs 8 real interviews
    PredictedReal
    Landing
    8% 6%
    Pricing page
    22% 31%
    Signup form
    62% 71%
    Card details
    18% 14%
    Freelance designerSeed founderPM, 40-person SaaS+197
    Δ +9 pts on Signup form · model updated with real interviews

    Ships the fix in your code

    Wirey redesigns the flow in your codebase and design system, then opens a pull request.

    • Uses your components and tokens
    • Preview link before anything merges
    • Before/after screenshots in every PR
    github.com/acme/web/pull/142/files
    Show pricing on signup#142Open
    Before
    After · Wirey
    Pro€12/mo
    src/app/signup/page.tsx-  <Link href="/pricing">See plans</Link>+  <PriceCard plan="pro" above />-  <CompanySizeField required />
    4 checks passed

    Connect, listen, ship. One loop.

    app.wirey.online/acme/connect
    acme/webGitHub · 214 components
    ✓ Connected
    Acme DSFigma · 86 styles
    ✓ Connected
    PostHog
    acme.appPostHog · 42 screens tracked
    ✓ Connected
    Wirey mapped 3 flows: signup, onboarding, billing

    Connect

    Paste a URL, connect GitHub, Figma and PostHog. Wirey learns your flows and design system.

    app.wirey.online/acme/interviews
    Léa M.Product designer · Lisbon
    Done · 4:12
    Max B.Founder · Berlin
    ● Live
    Tom R.PM · Paris
    Done · 6:40
    Pattern · 5 of 8

    “I didn't know what it would cost.”

    Max B. · 02:31

    Listen

    Interviews run in the background. Wirey pings you in Slack when a pattern shows up.

    github.com/acme/web/pull/142
    Show pricing on signup#142 · +38 −12 · approved by Anna
    Merged
    +18%signup conversion
    Next round Monday · 8 new signups to interview

    Ship

    Pick the fix, approve the PR. Wirey measures it, then starts the next round.

    Wirey does exactly as much as you allow

    Pick a mode per project. Switch any time.

    app.wirey.online/acme/activity
    Signup flowActivity
    Flagged the hidden price at signup5 of 8 users dropped at step 2
    Insight
    Quoted Max from his interview“I didn't know what it would cost.” · 02:31
    Drafted Signup v2 in FigmaPrice card above the form, company size optional
    Draft
    Anna commented on the draft“Love it. Keep the old button colour.”
    Opened pull request #142components/Signup.tsx · +38 −12 · 4 checks passed
    PR
    Want me to draft a fix for the signup price?✓Anna said yes · drafting
    Signup v2 is ready. Open a pull request?✓Anna said yes · opening PR
    PR #142 is ready, 4 checks passed. Merge?✓Merged by Anna

    AI for designers: skip the research legwork, keep the craft.

    Wirey runs the interviews and reads the data, then pins what users said right next to your frames. You spend the time on the design.

    Get $50 in creditsBook a demo
    Signup / Step 2
    Your details
    CompanyTeam sizeCard numberContinue
    WireyInterview 3 · Anna
    “Why do you need my card? I just want to try it.”
    0:42

    5 of 8 people stopped here.

    WireyPostHog
    Step 2 completion fell from 62% to 38% after the card field moved here.

    Research lands in the file, not in a doc

    Every finding sits on the screen it is about: the quote, the clip and how many people said it.

    FigmaSignup flowAcme · Design3 comments from Wirey

    Layers

    Step 1 · Account
    Step 2 · Details
    Company
    Team size
    Card number
    Step 3 · Plan
    Your details
    CompanyTeam sizeCard numberContinue
    WireyInterview 3 · Anna
    “I just want to try it first.”
    0:42
    WireyIntercom · 9 tickets
    “Why is a card required for a free trial?”
    WireyInterview 6 · Tom
    “Team size? I don’t know yet, it’s just me.”

    Wirey drafts with your design system

    It reads your tokens and components from Figma and your code. No new colors, no one-off buttons.

    • Only uses components that already exist.
    • Follows your spacing and type scale.
    • Flags when a fix needs a new component, and asks you.

    Tokens Wirey uses

    primary#2F4BFF
    ink#15141B
    surface#F4F4F8
    accent#FF9A6B
    success#3FB37F
    line#E2E1EA

    Heading / 22

    Body / 15 · Inter

    Components in this draft

    Inputused 2×Button / Primaryused 1×Noteused 1×Stepperused 1×CardFormmoved to step 4

    Three directions. You keep the craft.

    Ask for options and Wirey drafts them from your components. You pick one, change it or start from scratch.

    Your details
    CompanyTeam sizeCard numberContinue

    A · Keep the card, explain why

    A note on why the card is needed. Fastest to ship.

    Archived · “Still asks too early” — Anna
    Your details
    CompanyTeam sizeStart free trial

    B · Card after the trial

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    Picked by Anna · in PR #128
    Almost there
    CompanyStart free trial

    C · One field only

    Team size moves to onboarding. Biggest change.

    Saved for the next round

    A research agency, survey tools or Wirey?

    A research agency

    Time to insightWeeks

    Where results liveA PDF

    Design draftsNo

    Your call—

    Survey tools

    Time to insightDays, if people answer

    Where results liveA spreadsheet

    Design draftsNo

    Your call—

    Wirey

    Time to insightDays, with follow-up questions

    Where results liveOn your frames, in Figma

    Design draftsOptional, from your components

    Your callYou pick, change or drop every draft

    What is AI-assisted UX research?

    AI-assisted UX research is when an AI runs the repetitive parts of research: recruiting, interviews, transcripts and synthesis. Wirey does this for designers and brings the findings into the file, next to the screens they are about, so the designer can spend the time on the design.

    Key takeaways

    1. Wirey recruits, interviews and synthesizes, so designers skip the research legwork.
    2. FigmaFindings appear as comments on the Figma frames they are about.
    3. IntercomEvery comment links to the quote, the clip and how many people said it.
    4. FigmaWirey only drafts with your existing tokens and components.
    5. Designers pick, change or drop every draft; nothing ships without approval.

    Questions? Ask Wirey.

    Pick a question about Wirey for designers, or ask me anything on a call.

    Book a demo
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