Product research for founders without a PM

Small, regular, written down

Founders often do research in bursts: ten calls before a launch, then nothing for months. A small weekly habit beats it. One hour, the same day each week, with notes in one place.

What to read

Skim the week’s support conversations, the funnel steps that matter and any call notes. You are looking for repetition and for changes, not for every detail.

Who to talk to

Book short calls with people who signed up and stopped, not only with happy customers. Ask them to show you what they tried to do. Ten minutes of screen sharing teaches more than a long survey.

Decide one thing

End the hour with one decision: the single fix that removes the most common blocker this week. Write down the evidence and how you will know it worked.

Let a teammate do the legwork

The reading and grouping is the part that eats the hour. Wirey does it continuously, posts a weekly brief in Slack or Teams and drafts the fix, so your hour goes into the decision.